Thank you for your comment, but please clarify how a moral person can see "degrees" of evil and allow themselves to make money with a conscience, knowing full well they are not being lawful good (Sorry, my D&D youth)?

As for myself, I work for non-profits largely because I want to do good for others. I cannot see taking advantage of another's data, for instance, without their consent (real or imagined) to make a profit and then share it with them. Perhaps I'm a goody-two-shoes, but I'll accept it. I cannot fathom working a job where my existence is to bleed out as much profit from others without them knowing, or if they do know, them not having a voice or a way out short of not using the devices of modernity.