I can't keep from thinking this is a misguided step. If they are going after the google analytics market of non paying users maybe they are able to lure some, but remember that these are non paying users so they are not likely to bring much revenue anyway, google can justify because it sells the value of their ad business. On the other hand there's an enterprise market they just can't compete with, a market Google is #2 and Adobe is #1.

So they are spending a lot of valuable eng cycles and a ton of computing resources to go after a very narrow and low revenue market.