I’ll hazard that this class of decision is entirely because enterprise success is determined by movement of the share price which requires continuous growth. It’s not enough to have a wildly successful product and a wildly successful company but constant growth is required to be seen as a success.

That’s the only way I see a golden goose killing ux change making into one of the industry leading products in a cut throat ever changing sector.

I’ll now browse the comments to see if any other plausible explanations have been presented.