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"Philosophically, I don't want to get as obnoxious about advertising. I'd rather the site have a more adult (mature?) community. And, I'd rather focus on more obscure (but great!) games where possible."

There's a difference between crass promotion and essential information. I can assure you that providing good info & design is a mature concept for any project ;-)

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Yes, of course. I think I unintentionally tied advertising with community. I meant them as separate objectives.

Some sites run annoying advertising along side the games while you're trying to play. I won't.

Some sites seem to cater towards children (as far as site design, graphics, etc), I'd rather appeal to adults.

And, some sites focus very heavily on established games like Chess and Go (which I think are great), but I'd rather bring attention to lesser known games. Although I also plan on having more established games, I just want them to be a smaller part of the mix.

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