Based on our current customer base of backup and restore solution with addons, AWS spend is about 12% - 16% of the total product revenue. Our company has about 5000+ Active Customer base where the core product offering is different. Backup and Restore solution is itself an add-on. If we would have priced this considerably larger due to larger RDS spend, then it won't be surprising even if we get just only 10% of the current addon customers (700+).
Plus I would say this isn't a much complexity, everything is automated using Terraform and Ansible - pg installation, streaming replication setup, ZFS RAID0 setup, etc... Not a single command is executed in our EC2 Instances manually. The only benefit we get from RDS is the failover capability with minimal downtime. But for that, x4-x5 increased RDS cost isn't worth for us.
We still use RDS for OLTP and service databases, but not affordable for the backup offering.