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Unfortunately the average flier does not know or care what aircraft they're sitting in

It's right there on the safety card, if they care to look.

I guess it's too late by then.

It's also on a lot of the booking and check in sites when you select a seat.

news are goinna spread quickly, there will be articles, blog posts etc - and consumers are going to notice and choose non-MAX planes.

I usually more inclined to fly with a380 over 777 when given the choice. I'm researcher so my travel is much more flexible and has more option.

im also not american, the patriotism of flying boeing is lacking from me.