The Ryugyong Hotel was indeed a shell for a long time and has not yet opened as a hotel, but all indications in 2019 were that it was actually going to open soon-ish. Of course, that too has been put on hold by COVID.
Kind of strange to see such a large LED display running nothing but eyecatch and PSA's. JCDecaux or Clear Channel Outdoor would be using it in a much more efficient manner.
For what? Brainwashing people to buying another Coke? Sure they are better at that at least.
Interesting story behind that hotel going back 30+ years.
I always thought it looked like a place Darth Vader would call home.