"Are you ashamed that you find Facebook boring?"

     Why, yes.

"Are you angst-ridden by your weak social-networking skills?"

     My God man, you are reading my mind

"Do you look with envy on those whose friend-count dwarfs your own?"

     Sorry, no, you don't get 3 yes.

http://changingminds.org/techniques/resisting/yes_yes_no.htm

http://changingminds.org/disciplines/sales/closing/yes-set_c...

When I read the first couple sentences, I felt this guy was trying to sell us something and not necessarily trying to inform us, and what do you know, he is promoting his book at the bottom.