Occam's Razor: it is geeky because the company behind it loves geeky things and, indeed, is pretty much based on them.
(Broadly, on the intersection of tech and geeky, for any value of "geeky" be it anime subcultures or D&D, it is an inevitable consequence of "scratch your own itch" that tech overallocates resources to the fields of interest techy people are likely to have versus those they are not likely to have, which will tend to reproduce similarly lopsided distribution in the future. This is profitably exploitable. Exploit it.)