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Comment by felixc | Hacker News Reader

I find this rather bizarre, not least for the incredibly short cartoon skirt. Who is it aimed at? Do the creators think that they will win over some mythical basement-dwelling anime-loving "nerds" (male, of course) with this campaign?

Is this what the marketing department thinks tech-savvy people are into?

EDIT: I mistakenly thought this was made by Microsoft; of course a more careful reading on my part would have made it obvious that it is not.

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Occam's Razor: it is geeky because the company behind it loves geeky things and, indeed, is pretty much based on them.

http://www.kayac.com/

(Broadly, on the intersection of tech and geeky, for any value of "geeky" be it anime subcultures or D&D, it is an inevitable consequence of "scratch your own itch" that tech overallocates resources to the fields of interest techy people are likely to have versus those they are not likely to have, which will tend to reproduce similarly lopsided distribution in the future. This is profitably exploitable. Exploit it.)

I see your point; and I think most of my confusion stemmed from the fact that I thought this was made by Microsoft. I simply didn't read carefully enough, and was under the impression it was part of a Microsoft official marketing campaign (like the Google Chrome comic books or something).

I love the business hustle view at the end of your comment, though!

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