I think that they are being Bayesian, they're just holding it differently. Archaeologists usually look for a healthy body of evidence - entire settlements, for example, or evidence of campsites - before assuming that someone was there. A single out-of-place artifact with broken provenance, though, has little evidentiary value, because the broken provenance makes it difficult-to-impossible to establish
when the artifact got to where it was. Even with good provenance, an isolated artifact is usually taken as evidence of trade rather than presence. (For example, see the discussion of the coin in TFA.)
So, you take a relatively lightweight piece of evidence that they made it even that far, stick it together with an enormous prior that they didn't, and, well, per Bayes' Rule, that artifact doesn't really shift the posterior probability by much. And, if Bayesian thinking can't even convincingly get you that far, it certainly can't get you any further.