Agree. This is another typical article about "how bad big bad companies are" because the technologies were not used as the writers wanted them to be. They are always oblivious to the possibility that the users and developers of those technologies actually wanted to explore different paths instead of their way.

It always feel like anticapitalists that claim "the system" coopted good ideas and turned them evil. When "the system" is the people using those technologies. No matter what Facebook or Microsoft do, if people don't like it, it will fail. It seems the problem they have is that people think differently than they do, and they don't like that.