Media publishing is about having a target market and not worrying about the segments you don't hit. Late night comedians don't worry about not having Rush Limbaugh listeners in their demographic and vice versa.
As you rightly say, your blog posts are part therapy and part knowledge transfer. That doesn't mean the "technical publishing" meta-tag doesn't also reasonably apply and brings a segment of readers with certain expectations.
I really appreciate that you opened the curtain a bit on their concerns and your disdain for them.
They aren't your customers and never will be
Saddle up the unicorn and keep riding