Is there any reason why aerogel (e.g. PyroGel) hasn't caught on as an insulation for winter jackets? The demos look pretty impressive:
https://www.youtube.com/watch?v=N1Ig8rW80uk
However things may have changed since then
https://www.outsideonline.com/1919251/forget-down—aerogel-in...
If you're interested in insulation for high-exertion activities, Polartec Alpha is now the bee's knees.