https://variety.com/2020/film/box-office/tenet-box-office-ch...
https://variety.com/2020/film/box-office/tenet-box-office-ch...
The budget alone was $200 million, which doesn't factor in marketing...which will probably be higher than normal since they had to run a marketing campaign multiple times as it was pushed back throughout the months. Often times that alone can be as much as the movie budget.
The ticket price is split with the theater, so the movie only gets part. You need the box office receipts to be larger (usually 2x+) than the production + marketing costs.
From the article "Given its $200 million production budget, the movie needs to reach approximately $400 million worldwide to break even and closer to $450 million to get out of the red and into the black."
They clearly didn't release it thinking it might perform up to pre-covid standards. They knew they were sacrificing a big opening and they obviously figured they'd take a hit but make most of it up with a longer run, bluray, rerelease, etc.
I got to see it at a local theater capable of showing the 70mm version, and they had sectioned off two seats between any person or couples. So effectively they had less than half of the normal capacity.
On the bright side for them, it's been sold out 4+ weeks in advance for quite a while now.
For example, NYC. Just what exactly are they waiting on? Has the curve not been profoundly flattened? How many cases per day until they feel safe reopening?
Nowhere can return to what used to be normal ('reopen') until enough people have been vaccinated--with a truly effective vaccine--to prevent new outbreaks from spreading. This will take years or decades.
NYC has had about the same number of daily cases for 3 months.
Given exponential growth, that’s a “stay the course” indicator, not “loosen up”.
We’ve gone from everything is closed to most things are partially open, and the rates are the same. Time to stop burning the local economy to the ground.
This makes it really hard to open up, unless the situation is really good, because there's a good chance of overwhelmimg system again before you have a chance to lockdown.
If it didn't happen elsewhere, it didn't happen because lockdowns, and other physical distancing measures, worked.
Arguing against taking defensive measures because they worked is like arguing that Y2K was a non-event without taking into consideration the hundreds of millions of dollars that were put into making sure it was a non-event.