You're not operating on the same definition of paper launch as everyone else. It's generally used also for limited-quantity releases. Lots of chips can be produced in small batches that can't be mass-produced yet.

> paper launch means no hardware

If it's effectively a paper launch because they aren't available in commercial quantities. Much like Intel's overly binned high end chips.

>The only atrocious thing is the FE edition is 100$ less

Some people are calling this rather scummy behavior on nvidias part.

"Nvidia has the cheapest card that this performance level ever!" is what the headlines will say. But if only a few hundred/thousand of these cards show up at this price over the next 6 months or so, and the AIB models go for $100+ more is really more of a way of manipulating headlines with no desire to follow up on the savings.