If it's effectively a paper launch because they aren't available in commercial quantities. Much like Intel's overly binned high end chips.

Some people are calling this rather scummy behavior on nvidias part.

"Nvidia has the cheapest card that this performance level ever!" is what the headlines will say. But if only a few hundred/thousand of these cards show up at this price over the next 6 months or so, and the AIB models go for $100+ more is really more of a way of manipulating headlines with no desire to follow up on the savings.