You just need to match it so it's worth more than what anything else would be.
For example, if I know that an automation that I can create for a client is going to take me 100 hours to setup and save them £20,000 per month I can either:
Charge 100 x £100 per hour - so a one off income of £10,000. Seems like I'm earning good money right??
OR
I can charge them £100,000. They'll make that back in just five months. A BARGAIN. Most businesses would bite your hand off.
The catch for achieving number two is knowing the value I'm providing. I can only do that when I know their business really really well.
Really depends on the client and your reputation though, you can definitely pull it off with the right pitch to the right people at the right time.
Basically, you want to charge a percentage of the value you're promising to provide for them. And then that's going to get multiplied by their confidence in you.
If I'm bidding on a project that I think can make $1MM/yr for my client, and I normally charge 10% of the first year's worth of value, then I'm looking at $100K. If the business I'm working with only has a 50% confidence that I'm a safe bet to produce that value, or an 80% confidence, that's going to get reflected in what price we negotiate to. Probably more like $50k in the 50% confidence bucket.
But the more proven you are, the more you can say, "I said this thing would make $2MM and by gum it actually made $5MM" the more you're going to be able to charge.
N.B. That 50% isn't "It's a coin toss whether or not they'll complete the project", it's more like "When they complete the project, we're confident that we're going to get at least 50% of the value they're selling us on"
Success = Connections x (Niche knowledge + Skills)
For connections:
Given the current state of the world networking is hard but not impossible. However you go about it, you need to build trust with people rather than hard sell them which doesn't work in 2020 (unless what you are selling is a commodity). Note that I said people, you're selling to people - not businesses.
You can shortcut this by leveraging existing contacts, ideally in a niche that you already have knowledge in because you worked in it.
For niche knowledge + skills:
With your connections at first you might need to find ways to cheaply provide value. Build up trust. Grow relationships. Get referred.
You'll make your life easier by specialising in a niche. So for example mine is financial services. A niche in a niche is even better. Again, for example mine is asset management, which sits within financial services.
So now you have your niche in a niche and detailed knowledge of that niche. You know what problems they have (the knowledge), and you can add your skills to solve their problems.
It's not easy, it takes years - but it's possible. Once you have all the elements of the above formula, you can switch your pricing from by the hour to by value.
Also everything you said here is extremely generic, it doesn't address the initial problem of finding a problem that a company needs solved and will pay for, but wouldn't solve themselves internally.
I'm working with a client right now at a 30h/wk retainer. I solve problems for them and communicate with the team regularly as if I were an employee. In my experience it's easier to sell your value to the C-suite because they focus more on outcomes than line items or specific tasks. Relationships, reputation and positioning are key.
Duh. If a general way to find such problems existed, everybody would be using it - meaning every problem would already have people on it. Which means no problems for you.
Welcome to the market.