- They don't license because they can make a lot more money manufacturing the chips themselves.
- AMD also has the right to x86 because Intel originally allowed them to build x86 compatible chips (some customers insisted on a 'second source' for cpus) and following legal action and settlements between the two companies over the years there is now a comprehensive cross licensing agreement in place. [1]
- Note that AMD actually designed the 64 bit version x86 that is used in most laptops / desktops and servers these days.
[1] https://www.kitguru.net/components/cpu/anton-shilov/amd-clar...
IBM required it. It was their business MO to protect themselves from losing access to a technology or having the market be dictated by one company. Intel acquiesced so that they would be the architecture of the IBM PC-series.
Intel did change sockets as a means to disallow socket-compatibility; forcing consumers into their architecture if they bought their motherboard, but that had no effect on AMD's development. AMD had purchased a significant share of DEC's engineering portfolio and, along with it, their employees. Those employees then developed the K7 (Athlon) architecture around some of the Alpha's technological advantages, which included HyperTransport, a multi-issue FPU (fixing one of the major issues AMD had struggled with and bringing them ahead of Intel), etc.
Not that they would complain if AMD lost their license or ceased existing, they just don't seem to actively be trying to cancel the license at this point.