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And for those platforms it’s a plus as well (more political ad income) given the poor quality of the average eyeball.

Interesting question arises - does advertising to Republicans or Democrats cost more or less than the other? Either way the mechanism would be good to level the playing field further.

That's a good question, the only thing I could find (and take it with a grain of salt) was that Trump spent $5 per vote compared to Clinton's $10 per vote if you assume all the money they raised was spent. https://www.reuters.com/article/us-usa-election-spending/at-...

It is interesting to think of campaign efficiency (or propaganda efficiency lol) as CPV (cost per vote) to make it parallel to advertising metrics like CPC and CPI.

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