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Can you share more on this?

> Oracle Corp. has spent five years and billions of dollars getting really good at following people around the internet. Six acquisitions reportedly totaling at least $3 billion since 2014

https://www.bloomberg.com/news/articles/2019-02-06/oracle-di...

More importantly, they own Datalogix, which aggregates loyalty card details for retail.

This means that Oracle are legitimately the best people to answer the question of which half of your advertising was wasted for offline sales.

Weird, right?

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