Disclaimer: I'm personally hoping to complete my current build as a "Red Box" (AMD CPU, AMD GPU). However, facts are facts.
DLSS 1.9 was impressive, but has its problems and would understandably be avoided by most gamers. DLSS 2 is a whole different story[1], and is highly likely to be something that most gamers enable. 4K/60 or 1440p/240 are the golden standards for PC gamers (depending on whether you prefer high resolution, or high framerates) and DLSS 2 would help you achieve either.
RTX is nice, Minecraft RTX has done a lot for marketing it. Probably still a coin-flip on whether a gamer would eat the performance hit for the quality improvement.
[1]: https://youtu.be/YWIKzRhYZm4