Maybe they found a frequency that is not absorbed by the athmosphere that much. Seems far-fetched with the gas mix that the athmosphere is, but I guess that such frequencies would be company IP.
This company can say all they want about near field tech, but the beam waist diameter relative to wavelength determines the diffraction spread. And that aspect of path loss is proportional to the distance in wavelengths even if there's no "absorption" by the air components. For any reasonable link at 2.4-5.8 GHz the length in wavelengths will be tens of thousands.