Someone writes these things for a target audience, which believes this. His atrocious compensation, all these well-crafted, small, interesting (though: somewhat predictable) turns. The style is called "Belletristic", I'd say. I am not sure what the goal is: To sell the story, itself (add supported to millions, e.g.) or to find very few customers, which actually spend, what is described in the story as a reasonable compensation for "crushing" a funeral and saying a few words and... god forbid... not doing something wrong, even if requested, such as murdering dogs, because we all know... wish: We get the very good money for (just) doing good (and sticking to our principles and virtues, even against our customer/boss)... truth be told: Life can be different and much harder.