100mW/cm^2 is the same intensity as sunlight. It's not a ridiculous amount.
Another way to say it is 1 kilowatt per square meter. It's a lot of energy. A 1500 watt electric heater can get my entire bedroom quite a bit hotter than with just the central heat running. Put 2/3rds of that energy into your body and there are certainly going to be effects.
This is an urban myth.
http://www.schoolphysics.co.uk/age16-19/Wave%20properties/Wa...