Controversy breeds clicks and pageviews which drive advertising income. As long as that cycle does not get broken you can expect a lot more misery from that particular corner.
I really wish Americans would wake up to this, and realize that Facebook, and news media in general, are breeding grounds for our division.
The problem to me seems that people like what is being said, so they don't much care whether it's true or not.
In an age of Instagram and twitter, it's baffling and enraging to most Americans that the media pushes a narrative that video and photographic evidence from many different, disparate sources easily disproves. The obvious example in September 2020 is the notion that only peaceful protests are happening, despite much evidence of looting, rioting, and general wanton destruction.
correct information costs money (time, research, dollars).