TL;DR: It's a well written chronicle of the corporate communication that occurred during the restructuring of cinematical.com/moviefone.com under AOL after they were bought from Huffington. The author wrote freelance for cinematical. After the editor-in-chief at cinematical resigned (and two other editors there had resigned), the editor-in-chief of moviefone was apparently put in charge of corralling the freelancers. The author is responsible for starting the internet backlash which led to the firing of the editor-in-chief at moviefone. He respects her a lot and regrets his involvement in bringing about her termination.