Free range is not necessarily what a person would expect of free range. The farm can pack 9 hens per square meter with some outdoor space available at times.
Yup, it's a scam. Deceptive marketing.
What people think of as free range they'll find if they buy "pastured eggs" (in Australia at least).
Australian regulations seem to be a joke though.
When people buy eggs in Sweden from "free-walking" hens, they expect them to be outdoors in the sun, but instead they are kept indoors with a maximum of 9 hens per square meter and up to 10.000 hens in a barn.
It's not easy to find an English description of this, so here are some Swedish articles:
Wikipedia:
https://sv.wikipedia.org/wiki/Frig%C3%A5ende_djur
Swedish Egg, an organization from the egg industry:
https://www.svenskaagg.se/?p=19891&m=3959
Djurens Rätt, an animal rights group:
https://www.djurensratt.se/djur-i-livsmedelsindustrin/honor-...
In most of these languages, the term for barn eggs (hens indoors without cages) seems to refer to ground, soil, or scratching. Swedish seems to be an outlier in applying a word like 'free' to this grade.
In any case the pasture will not look flawless all around the year unless you have a lot of water. Chicken eat it, will scratch until reach rock and will make holes to take sunbaths. In summer the soil will have a lot of dry patches and in a harsh winter the hens will prefer to stay inside all day. They are very sociable animals but there will be always a few omega hens looking a little plucked.
Anyone thinking that "zero animal cruelty" is a realistic goal in a flock of chickens, is delusional. They have a different relationship with pain than us.
The code on the carton is UK.1.666.L . This is not a Lion mark, and the code is not in the right format for a Lion egg. I don't know whether different schemes apply for duck eggs. The "1" is suggestive.
If it’s a large industrial farm free range or not the likelihood of the eggs being fertilized is pretty much zero, smaller farmstead/homestead farms that sell their eggs directly or to resellers can often have fertilized eggs tho.
I don't think there is any reasonable basis for your view that this is "nothing more than branding".
https://metro.co.uk/2020/01/28/secret-camera-films-chickens-...
And even without violations like this the regulation is extremely murky and the requirements are laughable the UK standard for free range eggs allows for no more than 13 hens per square meter not only that even if it was accounted for correctly it isn’t any better than regular farming the regulation grants a lot of freedom for how this is calculated and most farms reach that figure by counting in areas that the chickens can’t actually roam in.
But sure if 13 hens per meter is free range to you then yes the U.K. and the EU have very strict regulations indeed.
https://en.wikipedia.org/wiki/Free-range_eggs#European_Union
Eggs certifications like Red Lion, RSPCA, and organic soil association all specify stricter standards than the legal requirements.
https://www.theguardian.com/lifeandstyle/shortcuts/2017/feb/...
I think you really should read the actual certification requirements, free range is a joke.
https://science.rspca.org.uk/documents/1494935/9042554/RSPCA...
Point E 5.3 specifies no more than 9 hens per square metre of indoor space. If I'm reading correctly, this applies to both free-range and barn hens. Free range hens also need outdoor space at a density of no more than 2500 birds per hectare, which works out to 4 square metres per bird (although 1 m2 is allowed for birds under 21 weeks old). That's also the EU rule for 'free range' eggs.
The RSPCA spec is about 100 pages of details about popholes, lighting, water, and so on. Whether it's effectively enforced, I can't tell, but it's not a joke.
Edit: My bad, the Guardian article also says 9 birds per square metre for free range eggs. Free-range chickens raised for meat can be kept at a higher density than laying hens: 13 per square metre indoors and 1 square metre outdoor space. But eggs are the topic here.
I also don't think that your statements are actually correct. My understanding is that "13 hens per square meter" is actually "9 hens per square meter" since 2012, and this is the requirement for indoor space only – in addition, "free range eggs" have pretty clear stipulations for the level of outdoor access which is required (https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A...).
I mean, if your complaint is that producers are exploiting loopholes to get around regulations, or that they're just not following them and there's insufficient enforcement, then sure – that's a problem, and one that should be fixed. But it's harder to do that while not being clear about the current state of regulation and the problems faced.
There are specific rules about what can be counted.
¹https://en.wikipedia.org/wiki/Super_Size_Me_2:_Holy_Chicken!