While you absolutely can just slot machine until you get a rigged build (which seems to be a requirement for a mass appeal roguelite), it's possible to win more consistently with other play styles. Wand editing adds a lot more actual decision making compared to BoI or RoR, so you have to actually think about building a game-winning kit of items. The focus on building a kit from random components reminds me more of Shiren The Wanderer, Brogue, FTL, or my own roguelike Hero Trap. The game ends up being about how many different ways you know to build a broken wand, which is something I can respect.
The biggest problem with Noita to me is its emphasis on resource extraction. Good play involves grinding for 600+ gold in the game's first area, when a casual search for the bottom will get you under a hundred. Couple that with monsters that can usually be slowly killed without taking damage, but will deal large amounts of damage if your attention lapses, and you get a game where optimal play involves an awkward mix of long periods of focus with low interest.