This is particularly ironic considering that Finegold talking shit specifically about one streamer (xqc) has been the biggest chess drama in the Twitch world since this all started. And, of course, that only served to bring more attention from the Chess-specific world to that one celebrity.
The other drama things I can remember have come mainly from the Chess world, too. Chess.com vs chess24 tournament drama. And Nakamura vs Carlsen drama.
The main types of drama coming from Twitch people has been things like sexism in the Chess world and elitism in the chess world.
Additionally, you complain that this only focuses on the few Twitch celebrities rather than talented players... except that if the Twitch world doesn't understand why those players are talented, how will they know they have talent? This was a main criticism of chess tournament streams before chess took off on Twitch; casual viewers didn't understand what the commentators were talking about. Twitch opening up commentary to new players and teaching them why a move is bad/good from a casual viewpoint is only a good thing for the chess world.
If you actually wanted those talented players to get more attention for the quality of their play, you'd welcome this sort of beginner commentary and content. Otherwise, fewer people will recognize their talent. Do note that this takes time; you can't convert beginner chess viewers into more competent viewers in the span of a few months.
If you actually wanted those talented players to get more attention for the quality of their play, you'd reject comments like Finegold's "negative talent" comment. That is so off-putting and toxic, and is one of the primary reasons why people don't get into chess in the first place. There is a shocking amount of elitism in the chess world. And it actually comes off that way in your comment. "No, Twitch viewers are watching the wrong players, they're watching not-as-talented personality players and not the ones I think they should watch instead."