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It may be a brilliant marketing term but for us technical guys it sucks - from now on we have educate everybody we meet about what the term "native" really mean.

Not to talk about all the wrong decisions that will be made based on this.

Marketeers, if we could only get rid of them.

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Well, don't we already have to do that for "open", "closed", "evil", "chrome" (multi-definition), "app" (web, native), "social", and so on?

and BTW, Microsoft didn't start this. Remember Native Client?

I remember native client, but was actually native in the tech sense since it ran x86 code.

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