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I asked a guy from a PR firm about this at an event at my local University.

He said getting stories in local newspapers costs about £2000. National press (meaning in the UK, not the USA) costs more. But it costs way less than the $20k I thought it did.

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That is a made up number

I have had national level press at a cost of £0

Journalists will listen to you if you have something worth hearing

I read that Viaweb spent $20k on national press.

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