It's disappointing for me. The 970 launched at $330. I bought my 1070 at the launch price of $400. The 3070 is $500. I don't like this trend.
My last gaming computer took me 9 years along with only an SSD addition, RAM upgrade, and video card change halfway through. It was only Microsoft Flight Simulator that made me jump up and damn... my timing was a just a little too early on the beefy video card.