Looking at the bottom of the page, this is part of some overall large marketing campaign. A lot of the other stuff is also labelled "theft" : I'm not totally sure it is; the point of the project appears to be to commit almost-IP theft, but in most cases they seem to go right up to the line but do not cross it. (E.g. shirts with corporate logos / brands cut up and barely recognizable, that kind of thing).

There's an app, there's a FOMO "drop" list, there's some larger thing at play here. Can't tell if it's something authentic / art-related, or if someone is just trying to build another brand.

Edit: indeed, this is some new brand / business: "WHO WE ARE MSCHF Product Studio is an internet company. We operate online store(s), create content, communicate with our fans and customers through texts, email and social channel(s), and occasionally promote our products and services both online and offline"

MSCHF (presumably 'mischief') is just another edgy shopify stunt.