As the judge who ruled against Epic on the breach of contract wrote:
”There appears to be evidence that everyone that uses these kind of platforms to sell games is charging 30%. Whether Epic likes it, the industry and not just Apple seem to be charging that. Right now, Epic is paying Apple nothing. Epic itself charges third parties.”
Every company providing any service or good could be required to provide cost/margin accounting, as well as disclaim industry norm practices such as pay-for-placement in grocery stores or advertised retail price limits at BestBuy... does that seem right?
What would this 30% notice have said for the billion free downloads of Fortnite? When IAP business model is used to underwrite free to play, should it not also underwrite free to download? Epic can’t have their cake and eat it too.