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Visa is absolutely a master entity that dictates nearly everything including consumer credit reporting requirements and minimum credit lines. They publish an 886 page "public" version which is actually kind of an interesting read:

https://usa.visa.com/dam/VCOM/download/about-visa/visa-rules...

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> They publish an 886 page "public" version which is actually kind of an interesting read:

yet a search for "adult" only yield one result, and it's in the context of a card for minors.

and as with all things, interpretation is key.

As pointed out, the banks also have a say. And banks are notoriously risk-averse and prudish. It's much easier for them to say "no" than "yes".

+1. For anyone, watch the movie "Yes man", with Jim Carrey. It's a run of the mile chick flick, but the bit about banks, which is fairly at beginning, it portraits the "we prefer to say NO" policy of banks very accurate.

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