Honestly, what I'd be looking for in someone to work with, after raw programming ability, is the ability to use traditional media to communicate well. One of the biggest problems I see at work is the inability to communicate in writing. Being unable or unwilling to write means that every time something needs to be discussed, it involves a conference call. Conference calls suck because they can go on forever, and each participant has to invest the same amount of time. If you have an idea and spend a few hours writing it up, I can read and understand what you're thinking in just a few minutes. Send the writing to a few people, and your 1 hour x 6 people conference call is now 2 hours + 5 minutes * 5 people, saving tons of time.
Making a video and posting it to Facebook and Twitter? Not so much. Everyone that wants to watch it has to focus on that task for the entire length of the video. And that is wasteful and disrespectful of my time.