There's a bookie in the UK called "Ladbrokes". It isn't an externality, but it's thematically similar -- a commonly associated negative consequence of the business model.
CockroachDB ?
You know what you are getting into : bugs.
I always assumed it was a reference to the resiliency. That it should survive the apocalypse...
Resilient bugs are the worst. Or was that intermittent?
I think it's named after the joke that says only thing that would survive an apocalypse would be cockroaches and relational databases.
There was a TV show, a very long time ago, about a spaceship called Fireball XL-5.
A fireball is precisely what you want to avoid in spaceships.
I thought naming the company after its most famous externality was a brilliant idea. If you can't fix it, feature it.
It's made me much more aware of the brand, but not in a good way
Steam
Soylent
Like naming a computer Heat Dissipation ;)
Cassandra.
Kafka.
Delirium Tremens beer.
Death cigarettes
Drinking a Delirium Tremens prevents withdrawal, though!