Because rockets have tight tolerance requirements, but very low reliability requirements. Consider this case [1] where missile software leaked memory because it would blow up before it ran out of memory. It would hardly be reasonable to state: "If missiles can leak memory, then why shouldn't that be okay for a car." even though missiles are probably more advanced, complicated, and more difficult to make than a car. This is because the "features" are largely orthogonal from the "reliability" of the features which is really a measure of how consistently the features as promised are delivered.
In the rocket case, you need very tight tolerances, but it does not matter much if it fails 1 in 1000 times since the total-system-failure rate is on the order of 1 in 100. A single 1 in 1000 failure mode does not massively increase total-system-failure rate. However, in the car case the tolerances are worse, but the requirement to consistently deliver on those tolerances is vastly more important. Consider Ford Pinto which sold 3,000,000 cars and had 27 deaths attributed to the fuel tank design defect. A 1 in 100,000 failure mode is viewed as an unconscionable deathtrap, so adding a single 1 in 1000 failure mode would make your system 100x deadlier than the most egregious example of an unsafe system.
The prevailing rate of system errors tells you what sort of errors a quality assurance process can detect. If you have 1 in 1000 system errors, then it means you can probably detect things on that order otherwise your system error rate would be dominated by those higher frequency errors. However, you probably can not or do not bother to detect 1 in 1,000,000,000 errors since they would either happen so infrequently compared to other errors or not be worth solving since they have such a minor impact on overall reliability.
So, in summary, reliability is different from tolerances, techniques used on low reliability systems are not necessarily applicable to high reliability systems, rockets are on the order of 10,000-1,000,000 less reliable than cars, so technology used on rockets does not necessarily apply to high reliability industries.
[1] https://groups.google.com/forum/message/raw?msg=comp.lang.ad...