The internet world has been overrun by marketing people. But know that all marketing is a subset of the work by Edward Bernays, nephew of Sigmund Freud, and creator of Propaganda/ Public Relations. I'm not a fan of it.
Personally, I feel there's a lot to dislike about in the modern world. The 'advances' in technology also come with an increased speed at which things are done. I presume many, if not most would use the word "efficiency" to describe it.
But in the days before wireless phones, you would arrange places and times, and it would or wouldn't happen to the schedule, and you had to accept it.
So, although you label the people looking elsewhere a snowflake (made me laugh btw), I find the opposite is actually happening. Because people aren't being forced to learn the lesson of acceptance and that things are out of their control, we've created a binary world figuratively and literally where woke arguments clash with others at the speed of light. Everyday I discover there another group of people hating another... And use tech to do it: publically.
So, instead I see this push to decouple from goog, as desire for more autonomy and control in one's life. Everything these days is right at our fingertips, and goog was the first to bring this to us. Ironically, I see the snowflakes as those in this hyper connected world, where outrage exists under every tech interaction, because they've never had to learn acceptance. I find myself aligning myself with farmers, because they have to deal with acceptance a lot: from fixing machines in the middle of a field to burying animals. Everything is hard for a farmer, and tech solutions ultimately break at an inconvenient time.
If it weren't for people depending on me to provide some modicum of alternate communication and interaction using tech, I'd have left all it long ago. (But I accept this)
My friends have heard me talking of the desire for two tin cans and a piece of string. I think it's the way to go.
So, the short answer for me is no vpn, no goog, no ddg, no fastmail is better. Self host, only. I don't care for twits or public selfies.