This has become quite a phenomenon due to the rise of the 'influencers' and a generation that blindly follows them.
Even though this method may be legal, the onus is on the people to look for something like BBB certification, and this new certification, whatever form it may be, should be nimble and easy to initially obtain, and fast to update by the consumers.
The BBB is and always has been a literal "you give BBB money, we give you good rating - no money, no rating/bad rating"
They had good enough PR that they made themselves look like an official government/whatever else trustable entity...
They're literally just a private business with a name that was good enough to fool people into thinking they're legit/worth something.
Can somebody correct me on this? Am I crazy?
Most of the reviews I knew were fake, it said they were fine. I wouldn’t trust it for anything expensive.
What if there is an independent 3rd party company that is able to collate the reviews from verified purchases from different vendors like Amazon, Walmart, etc.
Not sure of the business model.