Anecdotally, I use three different Amazon accounts for both personal and business accounts and none of them have a real first/last name on them. In fact, I only use my actual first/last name with online payments when dealing with government agencies or regulated purchases.

But don't take my word for it:

https://ux.stackexchange.com/questions/31006/should-we-ask-f...

"While you're correct that Visa and MasterCard do not validate this information, that's not true of all credit card providers."

... actually, the entire stackex discussion at that link is fairly interesting ...