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I'm not sure why people think this was some great legal trap pulled off here. Everyone already knows that Apple's commission is 30%. Simply charging less in the app doesn't actually show that Apple's commission is harming consumer welfare (or conversely with Spotify, charging more in iOS). Epic would have to show that Apple's alleged monopoly power is raising prices at a supracompetitive level in a relevant market.

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You have a page, it says “if you pay using a credit card versus the same exact credit card except you give to Apple earlier, here is a 20% discount,” that is obviously increasing consumer welfare. Apple booted them when they made that page. It sort of doesn’t have to say anything about the commission, because it doesn’t matter.

Epic could have offered 20% off and STILL paid the commission, and if Apple booted them, it would still harm consumer welfare!

That’s why Ben Evans and Stratechery and so many tech takes are wrong, they’re just not informed on the status quo of antitrust. It’s not material where the consumer welfare comes from, it’s not material the goods being sold are imaginary IAP, etc etc.

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