Eh, they have elastic beanstalk which serves that purpose. This is for Kubernetes, which almost explicitly states is for more fine tuned control of a system that needs scalability.

I think it's both unfair and ill advised to want that type of simplicity with Kubernetes.

That being said, I don't really understand why this is necessary when there are already a lot of tools out there to manage clusters (other than AWS wanting everything to live in their console)