It's the same thing as saying "the n word" to me. You're still telling someone the word and it shouldn't matter in this instance, because they're reporting on what was said, written, or done.
Context and intent matter. If a single word causes so much outrage, you need to look at who exactly is getting offended. I wouldn't be surprised if the majority of black people don't find offense in it being said at all - again, if you give them the context. Just telling them "BBC guy said the word!" is a bit disingenuous.