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xt00

Is there a name for the formula that blackberry and others follow?

1) successful consumer business

2) lose in the market so pivot to b2b

3) slow long decline

4) sell brand / assets to somebody else

5) new money results in a “hey we are going back to our roots” and launch products they originally were known for

6) finally go out of business for real, or sell remaining IP to a troll

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It's not 1:1 with the narrative you lay out, but there are tons of parallels with Clay Christensen's Disruption Theory[0] ... basically that a successful business misses a new technology that cannibalizes them from the bottom up and they go into a slow death spiral because of their inability and unwillingness to adapt along the innovative axis.

[0] https://www.christenseninstitute.org/disruptive-innovations/

Oh man Thank You. I came across this video (https://youtu.be/rpkoCZ4vBSI) years ago and I've haven't been able to find it again since. Your comment gave me enough of a breadcrumb to finally track it down

I don't know if there is a such a term or concept but I would put these companies or products in the same category:

Motorola, IBM Thinkpad, Nokia, Sony Ericsson, Fujitsu computers

Lenovo has done a decent job with ThinkPad. I'm running an X1 Carbon and love it.

Eh, they've butchered the T and X series. Aping the Macbooks will be their downfall.

What did they do to butcher them in your opinion? I just recently picked up a new X390 and it's a great machine for the price, with better specs in just about every area than a Macbook for half the price. Only thing I would improve is the screen, 1080p doesn't cut it these days.

I've used the older T420/30/X220/30 series laptops, and they are generally regarded to be well built modular machines that can last for a long time and can be upgraded with minimal fuss. They had 2 non-soldered RAM slots, removable storage, easily swappable batteries. If anyone is looking for cheap refurbished laptops, these are usually the go to suggestions for them.

I think the among the newer Thinkpads, only T480 has these capabilities, except the swappable batteries.

I have had nothing but bad experiences with Lenovo ThinkPads, and refuse to buy anything else of theirs (especially in the wake of Superfish).

I had a T60 that had the both hinges snap in the case in normal operation, x230 screen broke and it refuses to start without reinserting the battery. I had similar screen issues with an x100e but at least that didn't have a quality persona around it, so I can't say I'm surprised.

I gave up a while ago and just use an iPad for everything (currently a student so I use the pencil heavily). If something warrants me using a keyboard then I just do at home with a tiny NUC I bought for cheap (HP EliteDesk 705 G2 Mini).

I can't speak for anything but the X1 Carbon series. I will say when this thing arrived it had a battery issue, but Lenovo overnighted a box and turned around a fixed machine in less than a week.

I see that they haven’t improved their QC. Why can they test their computer before shipping them to us, consumer? By the end before i switched to Mac, i was simply ordering 2 and keeping the one with the less issues.

IBM still seems to be doing well. Many businesses still rely on their products, such as AS/400

Not by choice.

Blackberry was initially B2B. You could technically get your own personal Blackberry device, but you pretty much needed needed a business server to get the full experience.

They were starting to lean more towards consumer features in 2006 (reluctantly adding a media player!) but the iPhone forced them into the consumer market.

Essential Phone?

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