SpaceX is going to have to create ground stations all over the world at sites with good view of the sky, get redundant backbone connections to them, and continuously pay for those sites. Good views of the sky rule out downtown locations in major cities due to skyscrapers. Outskirts of cities will likely not have the infrastructure for those redundant connections and will have to be permitted, and installed.
The Amazon data centers are usually already at ideal locations, and are effectively self-sustaining financially already instead of being an additional cost.
I don't think any of Amazon's existing products can provide them an edge, and Starlink has quite the head start in orbit, but Amazon does have a huge head start on the ground.
https://mobile.twitter.com/harlandduman/status/1277800518010...
There are some niches, for example oil/gas extraction like the article mentioned, but nothing huge. Maybe Amazon plans on making a play for in-car services providing both the internet connection, and back-end in AWS. But car internet connections have been shifting towards bluetooth as everyone already has phones and service, and it is wasteful to have another service for the car.
Wait, Kuiper is doing lasers?