Your attention, retention and engagement is a lot easier to manage and increase through an app than it is through website.
I'd love to be proven wrong though; what websites see daily, recurring, long time active usage?
Also not to be underestimated is that a mobile app will always have better UX than a website. Think of the subtle things like page transitions. Navigating Reddit still causes full-page reloads, whereas on the app it's a much more organic process. Speed is also an important factor.
Part of that is definitely self-selection, but as some people already said, other notable effects are push notifications, mindshare, loss aversion (you're on somebody's device already, so they can just as well use it) and partly better performance.
So much about the users, but Monetization is much better as well, mostly due to mobile ad-IDs, which especially on iOS lets you extract double the revenue per user due to targeting. Ad blockers are harder to bypass.
In the end, a mobile app will get you anywhere between 2-10x the revenue per user you attracted to your property, so that's why Reddit is pushing so hard.
To stay in Reddit's lingo though:
`LPT: https://old.reddit.com`
It's what I like about HN.. It feels like they don't even care how much users 'engage'. I bet they don't even run a report on it. They just let us do our thing here and not worry about it. As a user this is a much nicer experience.
> A regular "Who Is Hiring?" thread appears on the first weekday of each month (or Jan 2). Most job ads are welcome there. Only an account called whoishiring is allowed to submit the thread itself. This prevents a race to post it first.
> Another kind of job ad is reserved for YC-funded startups. These appear on the front page, but are not stories: they have no vote arrows, points, or comments. They begin part-way down and fall steadily. Only one is on the front page at a time.
I'm not sure either of those qualify as ads in the sense we're talking about Reddit ads -- the first one doesn't bring in any revenue to HN (or cost "advertisers" any money); the second one seems like it's a perk for "graduating" YC and it's unclear whether it's something HN makes revenue from, either.
14. The Haunted House – Privacy on Google Street View (harpers.org)
8 points by b0b10101 1 hour ago | flag | hide | 1 comment
15. GiveCampus (YC S15) hiring Sr Engineers who care about education (lever.co)
1 hour ago | hide
15. is a job posting by a YC company. Perhaps you could classify it as an ad, but I see it as a perk that YC grants its own companies.
The job posting is certainly "sponsored content", a privileged post put there at the behest of a third party, which blends in fairly well with neighboring posts yet isn't subject to the normal rules. I don't know if money actually changes hands to put it there (maybe each YC company is granted a posting there, or maybe they have to pay for it), but in other respects it's straightforwardly an ad for a job.
All that said, I have no problem with it being there.
Ah, sorry, I misread what you said.
Do you really think that people would stop going to reddit if they used the site instead of the app on their mobile? (But, of course, the people more prone to recurring visits are more likely to install an app.)
> mobile app will always have better UX than a website
And again, it's reddit we are talking about here. The app experience is just horrible.
Could be the reason why web to app migration practices are followed. best of both worlds.