It's also a bit simplified to consider it a bifurcation between "traditional" linguists and AI experts entirely ignorant of the discipline. Long before the current wave of AI started, Google liked to hire linguists and computational scientists. These teams probably do have plenty of subject matter experts, but for now they are reaping the low-hanging fruits of the suddenly-improved generic methods. As the marginal improvements are inevitably diminished, subject matter will become more salient again.
I'm a computational biologist by training, and have great appreciation for the often beautiful algorithms, many created in the 70s or 80s and allowing then-spectacular feats of tackling large datasets. Unfortunately, it isn't always obvious how to transfer that knowledge to the new way of doing things.