It is very concerning how few thought is usually put into linguistic or language characteristics when dealing with these topics. I also rarely see cultural considerations etc. Basically everything is considered as "machine learning will hopefully get this right if having enough data" which is unfortunate (ML is a great tool but the conferences are about language processing).
Another big issue I noticed is that a majority of research only targets or evaluates English texts. In many cases the language is not even specified (although it is clear they use English from figures or examples). I even heard people complaining that work on non-English data is treated as too minor by many reviewers so stuff like that often just gets rejected.
I think this is a really weird development for a field which centers around natural languages.